lcompton wrote:But, what about the magicJacks themselves? Can they be re-initialized to pre-registration status and sold on eBay?
I can't think of any reason they can't be sold. Nothing ties them to you? You could change the email address (and password) in the my.magicjack.com portal. Let the purchaser change the phone number if they desire. At that point, for all intent and purpose it's owned by the new person?
If you haven't already taken advantage of the one-time free change, that would be a positive. Otherwise the $10 charge would have to be factored into their value (along with the amount of unused time).
Last week I would have offered to buy one. I'd like to have a number in another area code. Forward it to my number. But, after this week's events, I'm not as motivated.
lcompton wrote:I'll refrain from lambasting magicJack for their marketing and business practices. I've been around long enough to have been burned by a number of Fortune 500 companies who don't give a hoot about me or the impact of their decisions on my life. So, as far as I'm concerned, anything magicJack does that's not nice just puts them in good company with the big boys.
What seems different to me is that a lot of Fortune 500 companies don't have a near-cult following of dedicated customers willing to serve as alternative help resources, writing how-to information, providing new-user guidance.
It's uninspiring to those people to see Dan act like he cares less about his business and his customers than that motivated following do. They take it more personally than if they purchased a Black&Decker coffee maker.
And, it has real consequences. I was planning to undertake a significant volunteer effort that would have been useful to MJ users. Now, I'm in a "want and see" mode. I have other things I can do that are worthy of my time. Any positive contribution I might make can't possibly compensate for Dan's incredible shoddy treatment of his customers.
I believe MJ's business practices have real, tangible effects like this. Would you feel inclined to take the time to document how to build a "thin client" right now? I suspect even if the customer curfew is lifted, you'll be a bit hesitant to invest much time in something like that, never knowing what Dan's next incredibly alienating move may be.
So, I see that as a fundamental and tangible difference. An example of how Dan is hurting himself by not only not leveraging his passionate customers who are willing to invest their time (perhaps to be beta testers before upgrades are rolled out). But, by actively showing contempt for them.
How hard would it have been to announce through a softphone ad, that there would be call limits over the holiday. It could be spun positively. And, it's not like everyone wasn't going to find out anyway. And, then the dumb "experiment" justification?
And, how hard would it have been to inform the help desk he *pays* for? Just so they wouldn't spread misinformation for the first 3-4 days?
I can understand business imperatives like offshoring support activities to reduce costs (even if it means negative effects on the customer). I agree "that's just business." But, the stuff we've seen for the past two months is carelessness. Callousness. They were avoidable with basic business practices, not big expenditures.
Mark